Join SMYTHE as a Retention Strategy Lead, where you will develop impactful CRM initiatives to foster lasting customer loyalty via email and SMS channels.

This pivotal role requires you to craft and own the omni-retention strategy, manage all email and SMS campaigns, and enhance the digital loyalty program. With a focus on customer lifetime value and retention KPIs, you will collaborate cross-functionally to create an engaging customer journey that drives retention and deepens brand connections.

Key Responsibilities:
• Oversee full CRM calendar and deployment plans
• Create brand loyalty program structure and reporting metrics
• Conduct A/B testing to optimize customer interactions
• Manage relationships with CRM and loyalty vendors
• Provide retention performance insights at trade meetings

Requirements:
• 5-7+ years in CRM or marketing roles
• Robust knowledge of Klaviyo and Shopify integrations
• Experience with loyalty program development
• Analytical and data-driven approach to messaging
• Familiar with CASL and GDPR compliance

Lead the charge in customer retention and loyalty at SMYTHE.
#J-18808-Ljbffr

📌 Retention Strategy Lead at SMYTHE (Ontario)
🏢 Shopsmythe
📍 Ontario