Join Starcom as an Audience Strategy Manager, driving audience insight and media strategy. Collaborate with cross-functional teams to optimize audience engagement through data.
In this vital role at Starcom, you will be at the intersection of media planning, analytics, and audience design. Your primary focus will be on developing strategies that leverage data analytics to identify current audience segments and improve digital marketing initiatives. This role includes managing client communication and translating objectives into effective audience tactics.
Key Responsibilities:
• Create audience strategies and deliver presentations to clients
• Translate client objectives into actionable analytics-driven input
• Oversee audience management using Lotame and related technologies
• Conduct audience segmentation and analysis with research tools
• Communicate audience solutions and performance with clients
Requirements:
• Bachelor’s degree from an accredited institution
• 3-5 years in digital media strategy
• Experienced with audience analysis tools
• Advanced skills in Excel and reporting software
• Deep understanding of digital marketing landscape
Harness analytical expertise and innovation in audience strategies at Starcom.
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