Join Canon Canada as a Demand Generation Specialist and lead our marketing automation design processes in a hybrid setting. Your focus on data-driven lead generation will be crucial in this contract role.
We are looking for a detail-oriented Marketing Automation Specialist for 18 months. This role demands 1-3 years of experience in designing campaigns and managing automated customer workflows. Your analytical mindset will enhance our efficiency and effectiveness in executing lead-generation initiatives.
Key Responsibilities:
• Design and manage high-converting lead-gen initiatives
• Develop automated journeys for lead nurturing
• Create targeted CRM audience segments for personalized campaigns
• Align marketing initiatives with Sales goals
• Uphold best practices in data quality and email management
Requirements:
• 1-3 years in marketing automation or related fields
• Proficiency in HubSpot, Marketo, or Klaviyo
• Knowledge in lead generation and lifecycle management
• Comfortable working with data analytics
• Excellent project management and attention to detail
Elevate your career and support impactful marketing strategies at Canon Canada.
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