Elevate product marketing initiatives at Esri as a Product Marketing Specialist. Utilize your skills to craft communication strategies and manage product launches for our cutting-edge ArcGIS platform.

In this role, you will collaborate with various teams to develop comprehensive go-to-market strategies for Esri's mapping technology products. A significant focus will be on understanding user and buyer dynamics, creating compelling personas and messaging. You will lead product launches and monitor key performance indicators to measure market impact.

Key Responsibilities:
• Lead the development of go-to-market strategies
• Coordinate communication for product changes and launches
• Create engaging content, from web pages to press releases




• Partner with cross-functional teams to drive product awareness
• Develop metrics to measure product performance

Requirements:
• Minimum of 2 years in marketing or related field
• Excellent communication skills for technical information
• Familiarity with current marketing tools and systems
• Bachelor's degree in relevant field
• Willingness to travel for events and conferences

Contribute to the success of Esri's mapping solutions as a marketing expert.
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📌 Esri Product Marketing Specialist (Manitoba)
🏢 NextGenEnergyJobs
📍 Manitoba