Join Vancity as a manager focused on Lifecycle Marketing, Personalization & Automation. This full time, hybrid role champions personalized journeys leveraging marketing tech to drive engagement.

As the marketing lead, you will translate growth strategies into effective member and prospect journeys using advanced CRM, AI, and marketing automation techniques. Working closely with various teams, you will ensure that technology aligns with business goals and meets member needs.

Key Responsibilities:
• Act as the primary business lead for marketing technology initiatives
• Develop clear requirements based on growth priorities
• Collaborate to establish the marketing technology roadmap




• Implement strategies for lifecycle marketing and personalization
• Drive user adoption of marketing tech tools like Salesforce

Requirements:
• Bachelor's degree in Marketing or related field
• Minimum 8-10 years in lifecycle marketing or CRM
• Expertise in marketing technology platforms
• Demonstrated ability to translate strategies into data requirements
• Strong change management and influential skills

Enhance marketing initiatives that engage members and streamline their experience with data-driven strategies.
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📌 Personalization & Automation Manager in Marketing (British Columbia)
🏢 Vancity
📍 British Columbia