Join the Personal Banking team as an A/B Testing Optimization Analyst. Focus on improving digital sales performance and customer engagement through data-driven experiments in Toronto.
Ideal candidates have 3-5+ years of experience in digital optimization with a robust command of Adobe Target and various testing methodologies. You will be responsible for planning testing initiatives, managing KPIs, and working with diverse teams to elevate user experiences across digital channels.
Key Responsibilities:
• Plan and execute A/B and multivariate testing initiatives
• Identify opportunities for improving digital sales performance
• Define success metrics and reporting strategies
• Analyze data trends to discover revenue opportunities
• Present actionable insights to senior stakeholders
Requirements:
• 3-5+ years in digital analytics or optimization
• Hands-on experience with Adobe Target and Google Analytics
• Proficient in data analysis and reporting frameworks
• Strong Excel and PowerPoint skills
• Effective communicator for presenting insights
Elevate digital experiences through impactful testing and strategy development in this dynamic role.
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