Drive success in Programmatic and Affiliate Marketing with Scotiabank's high-performing team in Toronto, Ontario. Lead strategic initiatives, enhance channel performance, and optimize execution to empower business growth.As a Senior Manager, you will oversee Programmatic and Affiliate marketing strategies across Canadian Banking and Non-Retail sectors. You'll work closely with channel specialists, ensuring effective execution and measurable results through your expertise in programmatic buying and affiliate partnerships. This role also emphasizes relationship management and innovation, particularly with Fintel Connect,



to maximize affiliate channel growth.Key Responsibilities:Establish channel governance and performance metricsOptimize campaigns through audience strategies and bidding approachesLead cross-functional partnerships and identify growth opportunitiesFoster innovation and testing across campaign executionDevelop detailed performance reports and actionable insightsRequirements:Over 7 years of programmatic media management experienceProven skills in data analytics and performance reportingExperience in affiliate marketing and partnership managementStrong leadership in guiding high-performance teamsAbility to manage external vendor relationshipsBecome a key player in advancing Scotiabank's marketing efforts with your profound expertise in both programmatic and affiliate channels.#J-18808-Ljbffr

📌 Senior Manager, Programmatic Marketing At Scotiabank (Toronto)
🏢 Scotiabank
📍 Toronto