Drive strategic web solutions as a Website Strategy Lead with tbk in London, Ontario. This hybrid role emphasizes a strong mix of analytics and creativity for measurable success.

As a crucial member of our senior team, you will shape website strategies that prioritize conversion and user experience. Your role begins with thorough research and discovery, followed by the creation of detailed plans for site architecture and content direction. Collaborating with designers, writers, and developers, you’ll maintain project momentum and ensure alignment with client objectives.

Key Responsibilities:
• Engage clients through in-depth discovery and analysis
• Establish transparent conversion targets and track performance




• Design wireframes that align with user journeys
• Monitor and assess site performance post-launch
• Foster deep client relationships through transparent communication

Requirements:
• Minimum of 8 years leading website strategy initiatives
• Expertise in conversion rate analysis and testing
• Familiarity with SEO, UI/UX, and content strategies
• GTM experience for effective measurement setup
• Track record of managing successful projects

Join tbk and lead the way in innovative web strategy.
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📌 Website Strategy Lead - Hybrid Role (Ontario)
🏢 tbk Creative
📍 Ontario