Join Manulife as a Senior Manager for Measurement & Insights and lead strategic digital initiatives. Focus on optimizing customer experiences and enhancing brand performance through analytics.
As a senior leader in the Global Digital Marketing team, you'll be tasked with developing a standardized measurement framework and analytics engineering to support digital sales. Partnering with cross-functional teams, you will drive insights that deliver measurable business value and influence marketing strategies.
Key Responsibilities:
• Shape advanced methodologies for marketing measurement
• Establish comprehensive measurement strategies and roadmaps
• Translate data insights into compelling narratives
• Perform data modeling and extraction using SQL/Python
• Guide senior leadership with actionable insights
Requirements:
• 15+ years in digital marketing or analytics leadership
• Deep expertise in customer experience and brand performance
• Proficiency in Databricks and analytical tools
• Experience coaching analytics professionals
• Knowledge of Adobe Analytics tools
Harness your leadership and analytical prowess to make impactful changes at Manulife.
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