Take charge of innovative marketing strategies at Relay as the Segment Marketing Manager. Lead verticalized campaigns that empower business owners with financial insights and control.
In this pivotal role, you'll spearhead Relay's demand generation initiatives. Your focus will be on strategic campaign execution within core verticals, ensuring a cohesive message across multiple channels. The ideal candidate is a master of collaboration, with a knack for defining success through quality metrics.
Key Responsibilities:
• Develop and oversee campaign strategies for target verticals
• Create and maintain the evergreen campaign calendar
• Coordinate efforts across marketing disciplines for consistent messaging
• Explore current channels to effectively reach vertical audiences
• Fine-tune conversion points to maximize campaign performance
Requirements:
• 3–6 years of experience in B2B marketing or campaign oversight
• Exceptional at leading cross-team initiatives and communication
• Strong focus on data analysis for campaign refinement
• Ability to innovate and establish new marketing frameworks
• Must be onsite in Toronto three days a week
Drive Relay's mission to provide clarity and confidence in financial management through strategic marketing leadership.
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