Elevate RBC's Masterbrand as the Enterprise Brand Strategy Director in Toronto, Canada. Drive strategic insights and governance in a rapidly evolving financial landscape.

This pivotal role focuses on brand architecture and strategic decision-making for the organization. You will work directly with senior leaders to shape brand strategies that account for local decisions while protecting enterprise equity. Your ability to analyze brand effectiveness and competitive positioning will be crucial in responding to the challenges and opportunities posed by AI.

Key Responsibilities:
• Define enterprise brand architecture and governance
• Lead evidence-based research on brand performance
• Guide business decisions through an enterprise lens




• Develop AI governance strategies for brand risk
• Manage stakeholder relationships across multiple functions

Requirements:
• 7-9 years of relevant experience
• 4+ years in a senior role
• Solid fluency in brand architecture models
• Proven analytical and narrative-building skills
• Excellent stakeholder management capabilities

Bring your strategic mindset and deep understanding of brand dynamics to reshape the future of brand governance at RBC.
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📌 Enterprise Brand Strategy Director at RBC (Ontario)
🏢 RBC
📍 Ontario