Join Scotiabank as the Senior Manager for Programmatic and Affiliate Marketing in Toronto, Ontario. Lead creative strategies and optimize performance to enhance marketing efforts across Canadian Banking and Non-Retail sectors.
You will take charge of the overall strategy, execution, and performance monitoring of programmatic and affiliate marketing. This role demands both leadership and hands-on expertise in key platforms like DV360 and collaboration with strategic partners like Fintel Connect. Your focus will be on driving channel growth through innovative approaches and deep data insights.
Key Responsibilities:
• Own strategic governance and performance accountability
• Collaborate with business lines for aligned channel strategies
• Lead programmatic campaign architecture and audience targeting
• Manage relationships with affiliate partners and optimize growth
• Report on performance metrics and provide actionable insights
Requirements:
• 7+ years in managing programmatic media across DSPs
• Strong analytical skills for data-driven decisions
• Leadership experience in managing marketing teams
• Familiarity with affiliate marketing and publisher relations
• Proficient in campaign reporting and strategic insights
Utilize your programmatic expertise and leadership skills to elevate Scotiabank’s innovative marketing initiatives.
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