Lead performance marketing strategies at Backcountry in a hybrid role based in Toronto. Drive paid media success across multiple brands while fostering team growth and collaboration.

As Vice President of Performance Marketing, you'll oversee a multi-year strategy and manage the paid media P&L; for Backcountry's brands, including backcountry.com and competitivecyclist.com. You will collaborate closely with Creative and Merchandising teams, ensuring that all efforts are aligned and impactful. Your success will be measured by improvements in media efficiency and the effectiveness of marketing initiatives.

Key Responsibilities:
• Own performance marketing P&L; across all Backcountry brands
• Set budgets and channel allocations based on defined targets




• Build playbooks for campaigns across the brand portfolio
• Champion A/B testing and optimize audience targeting
• Stay updated on market trends and competitor strategies

Requirements:
• Bachelor’s degree in Marketing, Business, or related field
• Over 12 years of experience in performance marketing
• Proven track record managing cross-brand performance
• Solid knowledge of digital ad platforms and analytics
• Experience in outdoor or active lifestyle retail

Shape the future of marketing at Backcountry by leveraging your expertise in performance marketing and team leadership.
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📌 Vice President of Performance Marketing at Backcountry (Ontario)
🏢 Cscgeneration 2
📍 Ontario