Shape B2B strategies as a Senior Manager with Wealthsimple. Elevate demand generation initiatives, enhance lead quality, and partner with cross-functional teams to drive revenue growth.
In this role, you will be at the forefront of B2B demand generation for Wealthsimple Business. You'll utilize your expertise in multi-channel marketing to lead high-quality lead generation strategies while managing a direct report. Focus on data-driven decisions to optimize performance and facilitate effective collaboration among teams.
Key Responsibilities:
• Develop comprehensive demand generation strategies across channels
• Lead ABM initiatives to target high-value segments
• Align closely with Sales and Commercial Operations on lead processes
• Maintain detailed reporting on performance metrics
• Harness AI technologies to streamline workflows
Requirements:
• Established track record in driving B2B leads across channels
• In-depth knowledge of paid media management
• Demonstrated ABM program development experience
• Proven ability to partner with cross-functional teams
• Strong analytical skills to diagnose and improve funnels
Elevate your career by driving cutting-edge B2B marketing strategies with Wealthsimple in Toronto.
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