Transform advertising effectiveness as a Measurement Analyst at The Globe and Mail in Toronto. This role demands a blend of technical expertise and commercial awareness to enhance client performance measurement.

Working in a hybrid setting, you will develop scalable measurement solutions while leading sophisticated analyses to inform marketing strategies. Your input will directly impact client success and revenue growth through the realization of full-funnel marketing insights.

Key Responsibilities:
• Develop and standardize measurement frameworks across advertising
• Establish testing standards including geo-testing and incrementality
• Execute complex marketing experiments and analyses
• Generate audience insights and attribution models




• Collaborate cross-functionally to enhance measurement standards

Requirements:
• Bachelor's degree in a relevant field like statistics or analytics
• 3–5 years of experience in media or marketing analytics
• Strong proficiency in SQL and data visualization tools
• Experience with A/B testing and experiment design
• Skilled at connecting data insights with business narratives

Join The Globe and Mail to shape effective measurement strategies that drive performance and success.
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📌 Data-Driven Measurement Analyst Role (Ontario)
🏢 The Globe and Mail
📍 Ontario