Elevate customer engagement at DEPT® as a CRM Marketing Manager focusing on email and SMS channels within Fanatics. Your data-driven approach will help achieve remarkable business results.
In this pivotal role, you will create and manage targeted marketing campaigns designed to foster customer loyalty and enhance revenue streams. With a minimum of six years in CRM or digital marketing, you'll excel in high-volume campaign management while delivering personalized content that resonates with customers. Collaborate with various teams to ensure integral marketing messaging and execute advanced testing strategies for optimization.
Key Responsibilities:
• Design and implement email/SMS go-to-market strategies
• Lead the briefing process for creative teams
• Optimize campaign performance through A/B testing
• Analyze and report on channel performance
• Work with stakeholders to align campaigns with business objectives
Requirements:
• 6+ years in CRM or digital marketing
• Proven ability to meet revenue goals
• Solid project management and analytical abilities
• Excellent written and communication skills
• Experience with complex segmentation strategies
Utilize your expertise to transform email and SMS marketing at DEPT® and drive significant customer engagement.
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