Elevate digital marketing at SOTI as a Senior Web Analytics and Reporting Specialist in Mississauga. Drive impactful campaigns and analytics in a hybrid work workplace.
Join SOTI’s innovative Marketing team to enhance customer engagement through strategic digital initiatives. This full-time role requires a proactive, data-driven individual with experience in Google Analytics 4 and Google Tag Manager. Your analytical skills will help ensure accurate data collection, monitor performance, and generate actionable insights for campaigns across various platforms.
Key Responsibilities:
• Implement and maintain Google Analytics 4 and Google Tag Manager
• Build and maintain dashboards using Looker Studio and Salesforce
• Analyze website and campaign performance metrics
• Create user-friendly reporting solutions for stakeholders
• Support A/B testing and optimize conversion rates
Requirements:
• 5-7 years of web analytics experience
• Proficient in GA4, Google Tag Manager, and reporting tools
• Strong skills in data integration and visualization
• Knowledge of digital marketing KPIs
• Familiarity with HTML, CSS, and JavaScript basics
Bring your expertise in analytics, reporting, and strategic insight to drive SOTI's digital marketing success.
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