Lead AstraZeneca's digital analytics initiatives as a Senior Manager, focusing on optimizing brand performance through insightful reporting and cross-channel analysis. Enjoy versatile in-person collaboration to drive impactful strategies.
As a core member of the US Commercial Insights Team, you will oversee digital analytics and efficiency evaluations to enhance various marketing channels. This role requires hands-on management of analytics migrations and collaboration with brand teams to interpret complex data into actionable insights. You will establish benchmark standards and improve reporting quality across multiple brands.
Key Responsibilities:
• Oversee digital analytics and reporting across multiple brands
• Develop actionable insights from performance data
• Maintain dashboards and regular performance reports
• Coordinate GA4 to Adobe Analytics transitions
• Cultivate partnerships with agencies for analytics support
Requirements:
• Bachelor’s in Analytics or relevant discipline
• 5 years of analytical experience in marketing
• Expertise with analytical tools including Google Analytics
• Proven ability to report on multichannel performance
• Experience in pharmaceutical marketing preferred
Drive AstraZeneca's innovation in digital analytics through collaborative efforts and strategic insights.
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📌 Digital Analytics Senior Manager Role (Ontario)
🏢 Alexion Pharma Spain
📍 Ontario
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