Lead marketing initiatives as Float's Marketing & Growth Project Manager, operating in a hybrid setting from Toronto. Shape the future of revenue growth through strategic analysis and process improvements.
In this role, you'll partner with the Growth PM and marketing teams to cultivate effective marketing operations. You will be responsible for analyzing marketing attribution, optimizing lead-scoring systems, and bridging gaps between self-serve and sales efforts. Critical analytical skills and execution will help you identify issues and drive solutions.
Key Responsibilities:
• Develop and maintain marketing attribution frameworks
• Create scoring models for product-qualified leads
• Analyze user journey to resolve funnel disconnections
• Implement changes to improve key performance metrics
• Collaborate on the marketing tech stack for seamless integration
Requirements:
• 5+ years in relevant marketing roles
• Hands-on experience with attribution systems
• Track record in lead or lifecycle scoring
• Understanding of CAC and marketing costs
• Ability to operate independently in quick-paced settings
Make a significant impact at Float through analytical insights and strategic leadership in marketing functions.
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