Play an essential role in building a direct-to-consumer menswear brand as our Marketing Lead. This position emphasizes strategic marketing, cross-channel coordination, and hands-on execution leading up to our 2027 launch.

As a founding team member, you will actively shape our brand’s marketing strategy and ensure all aspects, from customer insights to campaign execution, align seamlessly. Your role includes transforming marketing visions into tangible campaigns while collaborating with various departments for holistic brand success.

Key Responsibilities:
• Develop and execute the go-to-market marketing strategy
• Coordinate content and lifecycle marketing across channels
• Establish and maintain the integrated marketing calendar




• Track campaign performance and suggest data-driven improvements
• Facilitate collaboration between marketing and creative teams

Requirements:
• 5+ years of marketing experience in consumer brands
• Expertise in campaign management and product launches
• Robust organizational skills for managing multiple projects
• Experience with data analysis for performance evaluation
• Familiar with startup dynamics and brand launches

Lead the marketing efforts that will define our new menswear brand and captivate customers from launch onward.
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📌 Marketing Lead for New Menswear Brand Launch (Ontario)
🏢 American Tall
📍 Ontario