Join Canadian Tire Corporation in Toronto as a Manager focused on talent marketing and brand strategy. This pivotal role enhances the Employee Value Proposition and promotes a culture of inclusion.

In this position, you will oversee CTC's employer brand activities, driving the creation and execution of engaging talent marketing campaigns across digital and experiential platforms. Collaborating with diverse teams, you will help ensure the employer brand reflects CTC's values and commitment to a vibrant workplace culture. Your ability to craft compelling narratives will be essential to attracting and retaining top talent.

Key Responsibilities:
• Develop and execute CTC's employer brand strategy
• Build integrated marketing campaigns for talent acquisition
• Promote diversity, equity,



and inclusion in branding efforts
• Partner with HR and Communications for brand coherence
• Analyze the impact of branding initiatives using data

Requirements:
• Proven experience in employer branding or talent marketing
• Creative storytelling and narrative development skills
• Understanding of DEI principles in marketing
• Proficiency managing multi-channel campaigns
• Solid analytical skills to refine branding strategies

Utilize your branding expertise to shape a positive perception of Canadian Tire's workplace culture.
#J-18808-Ljbffr

📌 Manager, Talent Marketing & Brand Strategy (Ontario)
🏢 Canadian Tire Corporation
📍 Ontario