Join Dialogue's team as a Lifecycle Marketing Manager, where your expertise will directly influence members' experiences across wellness programs. Drive marketing efforts focused on enrollment, engagement, and retention in a dynamic workplace.

In this role reporting to the Senior Director, your mission includes constructing the full member marketing strategy for effective outreach. Ideal candidates boast over 8 years in B2C marketing with hands-on experience in audience segmentation. You will leverage various marketing channels to optimize campaign results and ensure effective metrics reporting.

Key Responsibilities:
• Develop and enhance member marketing campaign strategies
• Create engaging multi-channel communication plans




• Assist in the copywriting for various lifecycle channels
• Experiment and optimize conversion strategies
• Maintain accountability for program KPIs and reports

Requirements:
• 8+ years with lifecycle marketing strategies
• Hands-on experience with automation tools like Braze
• Proven ability to influence teams without direct authority
• Strategic thinker with execution capabilities
• Familiarity with data analytics for decision-making

Shape Dialogue's member journey and drive impactful marketing strategies.
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📌 Expert Lifecycle Marketing Manager Role (Ontario)
🏢 Dialogue Technologies
📍 Ontario