Join Tru Cooperative Bank as a CRM Director, specializing in Microsoft Dynamics 365. Focus on driving member engagement and implementing strategic CRM capabilities using innovative technologies.

You will provide leadership across key teams, focusing on integrating AI into CRM platforms to improve member interactions. This position requires a deep understanding of member insights and engagement strategies, alongside a background in digital product management within financial services. Your role is vital in ensuring CRM initiatives align with enterprise objectives and deliver measurable outcomes.

Key Responsibilities:
• Direct strategy and execution of CRM initiatives
• Enhance AI-enabled capabilities in member engagement
• Monitor omnichannel service performance and satisfaction




• Collaborate cross-functionally for strategic alignment
• Establish robust measurement frameworks for outcomes

Requirements:
• Bachelor’s in IT, Computer Science, or related field
• 8+ years of relevant experience in CRM leadership
• Familiar with financial services and digital platforms
• Strong influencing skills and cross-functional collaboration
• Ability to communicate insights effectively to senior leaders

Lead the charge in transforming CRM operations and drive member loyalty through cutting-edge strategies and solutions.
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📌 CRM Director with Microsoft Dynamics Expertise (British Columbia)
🏢 Jobtailor
📍 British Columbia