Join Zynga as a Senior Manager in Lifecycle Marketing to optimize player journeys across diverse gaming experiences! Lead your team in crafting impactful marketing strategies that enhance retention and engagement.
This leadership position will empower you to manage Managers and Specialists while executing strategies that align with Zynga’s business objectives. Your role demands a mix of strategic thinking and data analysis, ensuring marketing initiatives resonate with players across genres like Casino and Racing. Build relationships across various departments to facilitate seamless execution and insight sharing.
Key Responsibilities:
• Provide direction and mentorship to the marketing team
• Strategize and implement lifecycle marketing plans
• Define communications for current product releases
• Evaluate and enhance existing marketing tools
• Analyze marketing data and present findings
Requirements:
• 5+ years in CRM or Lifecycle Marketing with a bachelor's degree
• Minimum 2 years in a management role
• Strong technical knowledge of SQL and HTML
• Effective in multi-variate testing and QA processes
• Excellent project management and communication skills
Utilize your marketing acumen to advance Zynga’s lifecycle initiatives and foster player connections.
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