Elevate paid social creative with Wealthsimple as a Senior Creative Strategist. Utilize customer insights and performance data to drive incremental client acquisition.
In this senior individual contributor role, you will shape creative strategies and own the complete process from research to execution. Your expertise in performance marketing and creative judgment is crucial for successfully launching high-volume campaigns and optimizing engagement. Collaborate across teams including influencers and UGC to enhance our operations within a performance-first framework.
Key Responsibilities:
• Analyze customer behavior and market signals for ad development
• Develop channel strategies and messaging for paid social creative
• Oversee concept creation,
from briefs to final production
• Optimize performance through reporting and testing frameworks
• Direct influencer and UGC content strategies for campaigns
Requirements:
• 5+ years in performance creative or strategy
• Proven track record in high-volume creative testing
• Experience with Meta and TikTok ad strategies
• Solid analytical skills for performance documentation
• Hands-on ability to build scalable creative systems
Drive impactful campaigns that resonate with audiences at Wealthsimple.
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