Become a key player in Canon Canada’s marketing team as a Marketing Automation Specialist on an 18-month contract. Your expertise in data and automation will enhance our customer lifecycle strategies.
This role targets candidates with 1-3 years of experience in designing lead generation campaigns. You will oversee automated workflows and create audience segments to drive personalized marketing. Collaboration with sales teams will ensure initiatives align with company goals.
Key Responsibilities:
• Manage and optimize lead generation campaigns and landing pages
• Build automated nurturing sequences for leads
• Segment CRM audiences to enhance campaign relevance
• Work with Sales to align marketing and lead goals
• Implement email list management and data quality practices
Requirements:
• 1-3 years experience in marketing automation
• Proficient in marketing platforms such as HubSpot or Salesforce
• Solid understanding of lead nurturing strategies
• Comfortable analyzing data for growth opportunities
• Solid project management skills and detail orientation
Your marketing skills will be instrumental in Canon Canada's growth and customer engagement efforts.
#J-18808-Ljbffr