Join Gildan as a Manager of Marketing Strategy, shaping product direction and innovation in a hybrid model from the Mississauga office. Enhance brand presence in the Canadian market through strategic oversight.

This role requires an experienced marketing professional responsible for the Intimates category management. You will drive product development, pricing strategies, and lifecycle management while collaborating with teams to support product launches effectively. Your insights will boost market activation and alignment with sales objectives.

Key Responsibilities:
• Create product development strategies using consumer data
• Develop financial models for product profitability
• Manage product lifecycle, ensuring market readiness
• Lead product assortment optimization through analysis
• Initiate collaborations for retailer presentations

Requirements:
• Marketing degree required
• Minimum of 5 years in a management position
• Background in CPG and brand management needed
• Proven ability to analyze data for insights
• Robust communication and interpersonal abilities

Steer Gildan's marketing strategy with a focus on innovation and effective collaboration.
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📌 Manager, Marketing Strategy at Gildan (Ontario)
🏢 Gildan
📍 Ontario