Lead retention initiatives at Dermalogica, focusing on data-driven marketing and advanced customer segmentation. This position is crucial for optimizing customer engagement through strategic CRM practices.

In this role, you're expected to have 3-4 years of CRM experience, ideally within the D2C landscape. You will be responsible for designing complex automated systems and managing omnichannel campaigns. Your analytical skills will help translate data into actionable strategies for retention improvement.

Key Responsibilities:
• Own the CRM calendar for email and SMS strategies
• Establish a culture of continuous optimization through A/B tests
• Develop automated journeys for customer engagement
• Employ advanced data segmentation techniques
• Generate reports to inform retention strategies

Requirements:
• 3-4 years of CRM or retention marketing experience
• Mastery of A/B testing methodologies
• High proficiency in Klaviyo and Shopify
• Familiarity with GA4 and RetentionX platforms
• Bilingual (English/French) is advantageous

Transform customer experiences and foster loyalty at Dermalogica with your strategic insights.
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📌 Retention Marketing Specialist Role (Ontario)
🏢 Dermalogica Canada
📍 Ontario