Lead account-based marketing initiatives as a Senior Campaign Strategy & ABM Manager at Dayforce. Drive engagement through creative campaign architecture and data-driven strategies in a global context.
You will be responsible for designing and optimizing campaigns that leverage AI for enhanced buyer journeys and sales alignment. Collaborate with cross-functional teams to ensure campaigns are executed flawlessly, maximizing their impact on revenue generation and account growth. Your expertise will be integral to fostering engagement and conversion across priority accounts.
Key Responsibilities:
• Develop scalable architecture for integrated campaign systems
• Collaborate with teams for effective execution of campaigns
• Utilize AI insights to refine audience targeting and messaging
• Optimize buyer journeys from awareness to sales readiness
• Drive multi-touch engagement strategies to boost pipeline
Requirements:
• 7+ years in B2B demand generation or revenue marketing
• Experience in developing effective ABM campaigns for complex buyers
• Competence with tools like Salesforce and Demandbase
• Strong analytical capabilities for campaign optimization
• Excellent communication and project management skills
Join Dayforce and transform your approach to campaign strategy while impacting global engagement efforts across the organization.
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