Drive customer engagement and retention with Centric Software as a Customer Marketing Manager for the Americas region. Focus on upselling, cross-selling, and enhancing customer lifecycle communication through targeted campaigns.
In this pivotal role, you will collaborate with Sales, Customer Success, and Product Marketing teams to understand the customer journey and optimize outreach strategies. You will be responsible for building nurture streams, analyzing upsell potential, and ensuring effective renewal engagement. Your contributions will directly impact customer satisfaction and retention rates.
Key Responsibilities:
• Design and launch upsell and cross-sell marketing campaigns
• Collaborate with sales to tailor customer-facing communications
• Develop informative customer webinars and manage logistics
• Execute segmented email campaigns for renewals and engagement
• Track campaign performance and generate reports on outcomes
Requirements:
• 3-5 years in Customer Marketing or Lifecycle Marketing
• Experience with CRM platforms like Salesforce or Pardot
• Proven ability to manage campaigns effectively
• Solid written communication skills for email content
• Retail technology experience is a plus
Enhance customer value and loyalty through strategic marketing initiatives at Centric Software.
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