Elevate your career as a Senior Manager of Lifecycle Marketing at Zynga. Drive strategic initiatives and enhance player experiences across a variety of engaging game genres.
Join Zynga's vibrant team to lead the Lifecycle Marketing strategy across an exciting portfolio of games. You will manage a team, oversee performance metrics, and implement effective marketing programs that boost customer engagement and retention. Your contributions will align with Zynga's commitment to fun and innovation in gaming, making this role essential in crafting unforgettable experiences for players worldwide.
Key Responsibilities:
• Drive and manage a team of Managers/Specialists
• Own multiple genres’ Lifecycle marketing strategies
• Establish and execute programs that enhance player retention
• Foster collaboration across various departments for project success
• Present insights and action plans to key stakeholders
Requirements:
• 5+ years in CRM or Lifecycle Marketing, B2C focus
• 2+ years in people management roles
• Robust skills in HTML, SQL, and CMS integration
• Familiarity with engagement funnel optimization
• Analytical mindset with a focus on data-driven insights
Bring your expertise to Zynga and impact the world of interactive entertainment through effective lifecycle marketing.
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📌 Lifecycle Marketing Senior Manager - Zynga (Ontario)
🏢 Zynga
📍 Ontario