18 Aug
|
Mastercard
|
Ontario
18 Aug
Mastercard
Ontario
Join Mastercard Services as a B2B Marketing and Content Manager, focusing on integrated campaigns designed for executive audiences. Enhance brand relevance through compelling storytelling and strategic marketing execution.
In this role, you're expected to possess 4-7 years of B2B marketing experience, particularly in campaign management and content creation. Working within the Integrated Capability Marketing team, you'll lead the planning and execution of campaigns, ensuring that content aligns with customer needs and market dynamics. Your collaborative approach will strengthen relationships across various marketing functions.
Key Responsibilities:
• Manage integrated B2B campaign planning and execution
• Develop thought leadership and industry-specific content
• Tailor messaging for diverse executive audiences
• Foster cross-functional collaborations to enhance campaign impact
• Monitor and optimize campaign performance across channels
Requirements:
• 4–7 years of experience in B2B marketing
• Solid writing skills for business and technical audiences
• Proven project management abilities for complex initiatives
• Experience with content strategies and demand generation
• Background in analytics within marketing environments
Contribute to Mastercard's success by driving innovative B2B marketing initiatives and creating engaging narratives.
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📌 B Marketing & Content Manager at Mastercard (Ontario)
🏢 Mastercard
📍 Ontario