Join Manulife as a Business Analyst specializing in the Customer Data Platform, focusing on audience building and customer segmentation in a hybrid work setup.

In this role, you will collaborate with cross-functional teams to enhance digital marketing capabilities through Adobe CDP. The Business Analyst will leverage expertise in data mapping, audience testing, and campaign execution to deliver impactful personalization strategies. You will engage with stakeholders to understand and translate requirements, ensuring data-driven decisions.

Key Responsibilities:
• Analyze and validate business and technical requirements
• Document data mappings and integration points
• Validate audience segmentation and profile attributes




• Support testing and measurement frameworks
• Conduct reporting on audience and platform performance

Requirements:
• Degree in business, Marketing, or related field
• Proven experience in business analysis within data management
• Proficient in SQL and reporting tools like Power BI
• Excellent communication skills to convey complex concepts
• Knowledge of data governance and privacy practices

Apply your analytical skills and customer data expertise to drive personalization outcomes at Manulife.
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📌 Customer Data Platform Business Analyst (Ontario)
🏢 Société Financière Manuvie
📍 Ontario