Drive growth and engagement as a Marketing Pipeline Lead at Staffbase, focusing on creative strategies for our AI-native platform. This hybrid position blends strategic thinking with hands-on execution.

As Marketing Pipeline Lead, you will design and execute comprehensive demand generation strategies, ensuring a robust pipeline through digital and ABM channels. Working closely with Sales, you'll manage a small team while steering initiatives that enhance our customer engagement and conversion rates. Your skills in performance marketing will enable you to shape long-term strategies and real-time execution.

Key Responsibilities:
• Lead demand generation across digital and ABM platforms
• Establish comprehensive metrics for marketing performance




• Allocate resources effectively for optimal pipeline results
• Develop customized programs for high-value accounts
• Supervise team and nurture agency collaborations

Requirements:
• 6 - 9 years in a B2B growth marketing capacity
• Strong grasp of marketing funnel metrics and analytics
• Background in SaaS environments, ideally HR tech
• Knowledge of tools like Salesforce and Google Ads
• Experience managing teams and nurturing agency partnerships

Utilize your strategic acumen in a pivotal role within Staffbase's marketing team.
#J-18808-Ljbffr

📌 Marketing Pipeline Lead at Staffbase (Ontario)
🏢 Staffbase
📍 Ontario