Lead Canada Goose's email marketing evolution as the Email Marketing Director in Toronto. Innovate customer engagement through targeted, personalized marketing strategies that drive retention and revenue.

In this senior role, you will be at the forefront of transforming how Canada Goose communicates with its customers. By implementing intelligent segmentation and lifecycle management, you'll enhance engagement across Email and SMS channels. Collaboration with various departments will be essential to achieve a cohesive customer experience that aligns with business objectives.

Key Responsibilities:
• Develop and execute a precision Email & SMS strategy
• Oversee personalized communications for customer engagement
• Ensure subscriber base health through management practices




• Optimize deliverability and channel performance metrics
• Manage marketing technology and vendor relationships

Requirements:
• 10+ years in Email/SMS Marketing or Digital Marketing
• Experience leading targeted communication transformations
• Knowledge of customer journey and lifecycle marketing
• Direct experience with marketing automation technologies
• Deep understanding of email compliance regulations

Contribute to a pioneering marketing approach that propels Canada Goose toward cutting-edge customer engagement.
#J-18808-Ljbffr

📌 Email Marketing Director - Canada Goose (Ontario)
🏢 Canada Goose
📍 Ontario