Agency: Critical Mass Job Function: Media Job Subfunction: Media Planning and BuyingJob DescriptionCritical Mass is hiring a Senior Media Manager, Performance Planning to join our growing team. As the Senior Media Manager, Performance Planning, you will be responsible for building, executing, and optimizing performance-driven media plans across multiple client accounts. This role focuses on translating strategic direction into actionable media executions that drive measurable business results.ResponsibilitiesBuild and manage multi-channel media plans across Search, Social, Programmatic, Video, and emerging channelsTranslate strategic direction into detailed media recommendations and activation plansSupport budget allocation, forecasting, and campaign structuringEnsure plans align with audience insights and business KPIsMonitor campaign performance and optimize toward ROAS, CPA, CAC, and conversion goalsPartner with activation teams to ensure accurate setup, trafficking, and executionIdentify optimization opportunities across targeting, creative, bidding, and channel mixSupport testing initiatives and performance reportingManage day-to-day client communication and reporting needsPresent campaign updates and performance insightsCollaborate with Analysts, Planners, and Activation teams to ensure alignmentSupport junior team members and contribute to best practicesRequirements4-7 years of media planning or performance marketing experienceExperience with digital platforms including Paid Search, Paid Social, and ProgrammaticUnderstanding of performance KPIs such as ROAS, CPA,



and conversion rateStrong analytical and organizational skillsExperience in client-facing environmentsWhat We OfferGlobal maternity and parental leaveCompetitive perks packagesVacation, compassionate leave, personal/sick days, and flex daysAccess to online services for families and new parentsEarly Dismissal Friday’s (off at 3:00 PM local time every Friday)13 affinity groupsInternal learning and development programsEnterprise-wide employee discountsToronto: $80,000-$120,000Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.Join us - we look forward to getting to know you.We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.Omc.Com/privacy-notice/ At Omnicom Group, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action - focused on community, impact, and opportunity.#J-18808-Ljbffr

📌 Manager, Media (Winnipeg)
🏢 Critical Mass
📍 Winnipeg