Lead the future of marketing technology at Upwork as a Senior Marketing Tech Specialist. Focus on performance marketing and AI-enhanced workflows in a hybrid format.

This pivotal role involves obtaining technical ownership of marketing systems while fostering collaboration among key stakeholders. You will be integral in optimizing strategies across Paid Acquisition, SEO, and Paid Social. By leveraging your marketing technology skills, you will ensure data governance and consent management in all initiatives.

Key Responsibilities:
• Manage Google Tag Manager for effective tracking
• Lead data platform integrations and marketing strategies
• Implement AI workflows for campaign efficiency
• Propose scalable AI solutions aligned with business needs
• Work with cross-disciplinary teams for compliance and governance

Requirements:
• Expertise in Google Tag Manager and data layers
• Robust background in leading marketing technology projects
• Technical fluency in SQL and related analytics tools
• Experience documenting Privacy Impact Assessments
• Builder mentality focused on scalable marketing solutions

Make an impact in marketing technology with Upwork!
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📌 Upwork Senior Marketing Tech Specialist (Ontario)
🏢 Upwork
📍 Ontario