Elevate your marketing expertise with a Performance Marketing Specialist role focused on healthcare. Drive full-funnel paid acquisition across multiple channels while optimizing for ROAS and CAC.
You will manage $30K+ monthly spends on diverse platforms including Google, Meta, and offline channels. Emphasizing a data-driven approach, you’ll define measurement infrastructures and adjust budget plans based on performance trends. This dynamic role requires agility in testing while employing a variety of demand-generation strategies.
Key Responsibilities: - Own paid acquisition across digital and offline channels - Manage blended CAC and channel-level ROAS - Lead ad-creative concepting and testing phases - Present detailed monthly budget allocation plans - Build demand-generation programs through traditional methods
Requirements: - Experience managing $30K+ monthly in multiple channels - Proven results in digital and traditional marketing - Solid fluency with GA4 and HubSpot systems - Knowledge of SQL for reporting validation - Background in healthcare or regulated advertising preferred
Harness your full-funnel marketing skills and drive impactful campaigns focused on optimizing performance.#J-18808-Ljbffr