Drive strategic audience solutions as the Audience Strategy Manager at Starcom. Utilize data and technology to optimize audience engagement across various media platforms.
Starcom is looking for an Audience Strategy Manager to lead the charge in developing audience-centric marketing solutions. This role involves close collaboration with media planners and activation specialists to translate data into actionable strategies. You'll leverage your knowledge in digital marketing and audience analytics to ensure seamless campaign performance and reporting.
Key Responsibilities:
• Create actionable strategies from client briefs
• Implement audience management using Lotame and other tools
• Analyze market data to identify growth opportunities




• Collaborate with planning teams for effective execution
• Communicate audience insights and strategies to clients
Requirements:
• Bachelor’s degree from an accredited institution
• 3-5 years in media planning, analytics, or related fields
• Proficient in data tools like Tableau and Microsoft products
• Knowledge of audience segmentation and ad technologies
• Effective communication and teamwork abilities
Enhance client results through strategic audience management at Starcom, focusing on data-driven insights and marketing performance.
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📌 Starcom Audience Strategy Manager Role (Toronto)
🏢 Publicis Groupe Holdings
📍 Toronto