Own the go-to-market strategy for CIRA Cybersecurity Services and Hello Registry, including positioning, messaging, and value propositionsLead and develop a small team of product marketers across two portfoliosPlan and lead cross-functional launches for products, features, and campaignsCoordinate implementation across product, sales, and communications teamsUnderstand customer needs, competitive landscape, and buyer personasBuild and manage content strategy aligned with demand generation, thought leadership, and sales objectivesDevelop sales collateral, competitive battlecards, demos, and trainingManage portfolio budgets and agency relationshipsReport on program performance against KPIsRepresent CIRA at trade shows, conferences, and webinars as a spokesperson and subject matter expertMeasure and optimize campaign and messaging impact based on resultsRequirements7+ years of progressive marketing experience, with the majority in product marketingExperience owning product positioning, messaging, and go-to-market strategyProven experience leading, coaching, and developing teamsB2B/enterprise marketing experienceSaaS experience in security, networking,



or domain/registry industries is a robust assetAbility to manage product marketing for multiple product lines or business units simultaneouslyStrong long-form and short-form writing skillsComfort serving as an external spokesperson for technical productsProject and budget management experience on complex, cross-functional initiativesHands-on experience with marketing automation tools such as HubSpotExperience with CRM systems such as SalesforcePost-secondary education in Marketing, Business, Commerce, or a related fieldFrench and English bilingualism is an assetCore CompetenciesDemonstrates expertise in go-to-market strategy, product positioning, and messaging for cybersecurity services. Proven ability to lead teams, manage cross-functional initiatives, and optimize marketing performance through data-driven insights.Highest-signal resume keywordsGo-To-Market StrategyProduct PositioningTeam LeadershipB2B MarketingMarketing AutomationATS Optimization KeywordsHard SkillsProduct MarketingContent StrategySales Collateral DevelopmentProject ManagementBudget ManagementCompetitive AnalysisKPI ReportingLong-Form WritingShort-Form WritingBuyer Persona DevelopmentSoft SkillsCoachingCommunicationCollaborationSpokesperson SkillsCustomer UnderstandingIndustry KeywordsSaaSCybersecurityNetworkingDomain RegistryB2B MarketingTools & TechnologiesHubSpotSalesforce #J-18808-Ljbffr

📌 Senior Manager, Product Marketing (Riviere-des-Prairies—Pointe-aux-Trembles)
🏢 Jobtailor
📍 Riviere-des-Prairies—Pointe-aux-Trembles