- Gather, document and translate business requirements from various business units into executable direct email marketing campaigns.
- Collaborate with internal stakeholders to confirm requirements and provide recommendations for campaign design and execution.
- Manage all facets of the email marketing process – developing and managing the execution of email marketing campaigns, audience segmentation, A/B testing, preference management and copywriting.
- Create customer journeys and develop implementation plans for current program initiatives with a focus on automated campaigns and a personalized customer content utilizing data from disparate CEM data sources.
- Develop email marketing campaign segmentation strategies based on customer and prospect type/persona data, transactional history and on site behavioral data.
- Create both ad hoc and recurring email campaigns utilizing Oracle SQL and JAVA Script.
- Design and create optimized test and learn (target vs control, A/B) email campaigns that leverage previous campaign learnings.
- Complete quality assurance audits to ensure email creative and campaign list SQL code accurately reflect business requirements and specifications - pinpoint actionable insights, efficiencies, and new opportunities.
- Take insights and KPI data from our email deployments, identifying key takeaways and areas of opportunity for future email efforts utilizing SQL and Tableau.
- Communicate insights to internal stakeholders in order to leverage the email-marketing channel.
- Work with application development staff to develop database architectures, coding standards,



and quality assurance policies and procedures.
- Ensure email marketing campaign data is accurate and email creative is error free.

Requirements

- Degree in Computer Science or a related analytical/database marketing field required.
- 5+ years of experience in software packages or programming languages used for analyzing and manipulating data and automating Oracle jobs (PL/SQL, SQL).
- Advanced SQL skills are mandatory.
- 5+ years minimum experience performing database analytics supporting customer acquisition and retention.
- Passionate about marketing automation with hands-on experience using email-marketing platforms and email automation software.
- Practical experience in database marketing utilizing SQL ie: creating Email, Direct Mail, SMS contact lists.
- Working knowledge of HTML for email creation an asset.
- Strong technical skills in statistical analytics, data mining and reporting.
- Experience with big data platform (ie: Snowflake, Metabase) an asset.
- Working knowledge in at least one modern programming language such as Java Script, Python, HiveQl, or R, an asset.
- Understand the principles of relational databases and importance of data hygiene.
- Tableau (or equivalent BI reporting tool)



reporting experience would be beneficial.
- Excellent communication skills (verbal and written).
- Ability to prioritize and meet strict deadlines.
- Strong attention to detail.
- Well organized with strong multi-tasking skills.
- Collaborative team player who is willing to share knowledge and learnings.
- Autonomous self-starter, comfortable working in a team environment with minimal direction.

Core Competencies

Demonstrates expertise in email marketing campaign management, including audience segmentation, A/B testing, and data-driven decision-making. Proficient in SQL and Java Script for data analysis and campaign execution, with a strong focus on marketing automation and customer engagement.

Highest-signal resume keywords

- Advanced SQL Skills
- Email Marketing Campaign Management
- Database Analytics
- Marketing Automation Experience
- Tableau Reporting Experience

ATS Optimization Keywords

Hard Skills

- SQL
- PL/SQL
- Java Script
- HTML
- Data Mining
- Statistical Analytics
- Database Marketing
- Email Campaign Segmentation
- A/B Testing
- Customer Journey Mapping

Soft Skills

- Excellent Communication Skills
- Strong Attention to Detail
- Organizational Skills
- Multi-tasking Skills
- Collaborative Team Player

Industry Keywords

- Email Marketing
- Customer Acquisition
- Customer Retention
- Data Hygiene
- Automated Campaigns

Tools & Technologies

- Oracle SQL
- Tableau
- Snowflake
- Metabase
- Email Marketing Platforms

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📌 Database Marketing Analyst – Data Science (Toronto)
🏢 Jobtailor
📍 Toronto