Own full-funnel paid acquisition across Google, Meta, YouTube, Bing, Reddit, Quora, Nextdoor, native networks, and additional test channels

Build traditional and offline demand-generation programs across direct mail, print, radio, CTV/linear, community events, and senior-center partnerships

Manage blended CAC, channel-level ROAS, and cost per completed intake

Direct ad-creative concepting, testing, and iteration

Define measurement and attribution infrastructure for digital and offline-heavy funnels

Present monthly budget-allocation plans, defend spending with data, and adjust plans as performance changes

Requirements

Personally managed $30K+/month in spend on multiple individual channels

Direct experience across both digital and traditional/offline channels, with real spend and results in both

Demonstrable ROAS/CAC track record, including starting and ending performance, spend, timeframe, and optimization decisions

Fluency with GA4, ad-platform reporting, and CRM systems; experience with HubSpot

Comfortable using spreadsheets or SQL to validate platform reporting

Aggressive testing discipline and willingness to discontinue underperforming ideas quickly

Healthcare, Medicare, insurance, or another regulated-advertising category is a strong plus

Experience marketing to seniors or adult children making decisions for parents is a strong plus





Experience with direct response involving phone-based or human-assisted conversion paths is a robust plus

Experience building a channel from zero is a strong plus

Application must include one scaled channel with spend and ROAS/CAC results, one discontinued channel with learnings, and a first‑90‑days budget‑allocation hypothesis

Core Competencies Demonstrates expertise in managing full-funnel paid acquisition across digital and traditional channels, with a strong focus on optimizing ROAS and CAC. Proficient in data‑driven decision‑making and budget allocation to enhance marketing performance.

Highest-signal resume keywords

Full-Funnel Paid Acquisition

ROAS/CAC Optimization

GA4 Proficiency

HubSpot Experience

Healthcare Marketing Experience

ATS Optimization Keywords Hard Skills

Paid Acquisition Management

Digital Marketing

Traditional Marketing

Data Analysis

Channel-Level ROAS Management

Cost Per Completed Intake Management

Ad-Creative Concepting

Attribution Infrastructure Definition

Spending Defense with Data

Budget Allocation Planning

Soft Skills

Aggressive Testing Discipline

Adaptability to Performance Changes

Industry Keywords

Healthcare Marketing

Medicare Advertising

Insurance Marketing

Regulated Advertising

Senior Marketing

Tools & Technologies

Google Ads

Meta Ads

YouTube Ads

Bing Ads

Reddit Ads

Quora Ads

Nextdoor Ads

CRM Systems

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📌 Performance Marketing (Vancouver)
🏢 Jobtailor
📍 Vancouver