- Develop and execute employer branding strategies to attract high-quality candidates across key talent segments
- Define and refine the Employee Value Proposition using data, research, and employee insights
- Manage and evolve CBC/Radio-Canada’s employer brand guidelines, including voice, tone, visual identity, diversity, and reconciliation commitments
- Collaborate with hiring managers, communications, subject matter experts, and recruiting teams to identify needs and competitive advantages
- Partner with Marketing to align employer-brand messaging with the overall brand identity
- Develop content including social media posts, videos, blogs, and employee stories
- Manage and optimize the organization’s presence on employer review sites such as Glassdoor and LinkedIn
- Design recruitment marketing campaigns, including job ads, email campaigns, and careers-page content
- Develop, implement, and manage the Talent Acquisition social media strategy across Instagram, LinkedIn, X, Facebook, and TikTok
- Establish KPIs and analyze campaign performance and candidate-engagement metrics
- Provide insights and recommendations
- Ensure a consistent and positive candidate experience across all touchpoints
- Monitor industry trends and competitor employer-branding strategies
- Build a differentiated employer brand that strengthens the organization’s ability to attract and engage top talent

Requirements

- Bachelor’s degree in Marketing, Communications, Human Resources, or a related field
- 5 years of experience in employer branding, recruitment marketing, or digital marketing
- Fluency in English and French, both spoken and written
- Strong content creation and storytelling skills
- Excellent knowledge of social media platforms, best practices, and analytics tools
- Solid understanding of SEO, keyword research, and web traffic metrics




- Experience with writing, graphic design, and video production
- Proficiency in tools such as Canva and Adobe Creative Suite is a plus
- Strong communication, writing, and interpersonal skills
- Creative mindset with an eye for design and aesthetics
- Familiarity with applicant tracking systems and recruitment tools
- Understanding of equity, diversity, and inclusion initiatives in recruiting
- Creativity and innovation
- Strategic and critical thinking
- Project management and organizational skills
- Ability to influence stakeholders
- Candidates may be subject to skills and knowledge testing
- Candidates advancing in the recruitment process must complete a mandatory criminal record check; other background checks may apply

Core Competencies

Demonstrates expertise in developing and executing employer branding strategies, leveraging data and insights to enhance the Employee Value Proposition. Proficient in content creation across various platforms, with a robust focus on social media strategy and analytics to optimize candidate engagement.

Highest-signal resume keywords

- Employer Branding
- Recruitment Marketing
- Content Creation
- Social Media Strategy
- Fluency in English and French

ATS Optimization Keywords

Hard Skills

- Employer Branding
- Recruitment Marketing
- Content Creation
- SEO
- Project Management
- Data Analysis
- Graphic Design
- Video Production
- Digital Marketing
- KPI Development

Soft Skills

- Strong Communication
- Interpersonal Skills
- Creativity
- Strategic Thinking
- Ability to Influence

Industry Keywords

- Employee Value Proposition
- Diversity and Inclusion
- Candidate Experience
- Employer Review Sites
- Talent Acquisition

Tools & Technologies

- Canva
- Adobe Creative Suite
- Social Media Platforms
- Analytics Tools
- Applicant Tracking Systems

#J-18808-Ljbffr

📌 Bilingual Senior Specialist, Strategic Talent Acquisition Brand (Ottawa)
🏢 Jobtailor
📍 Ottawa