Lead market research and brand strategy for the University of Waterloo. This permanent, full time role focuses on creating impactful marketing initiatives aligned with institutional goals.The University of Waterloo seeks a Director of Brand Marketing and Research to drive its brand strategy and oversight of marketing efforts. You will leverage your extensive experience in brand governance, audience insights, and marketing dynamics to ensure consistent execution across diverse departments.



Your leadership will significantly impact the university's recruitment strategies and overall institutional reputation.Key Responsibilities:Develop and coordinate the University's brand positioning strategyProvide strategic counsel to senior leaders on marketing dynamicsLead the institutional advertising and channel strategyOversee market research and brand tracking functionsManage budgets and supplier relationships for marketing effortsRequirements:Undergraduate degree in marketing or related field7-9 years of experience in brand strategy or marketing3-5 years leading teams in a complex environmentStrong analytical and communication skillsExperience in integrated marketing and audience insightsDrive the University of Waterloo's marketing efforts and enhance its brand with your strategic leadership and expertise.#J-18808-Ljbffr

📌 Director Of Brand Marketing At Waterloo (Alton)
🏢 University of Waterloo
📍 Alton