- Develop short- and long-term sales strategies and direct strategic account management initiatives
- Secure industry partnerships to maximize advertising and sponsorship revenue
- Develop and maintain relationships with business partners and clients
- Supervise and direct day-to-day sales team operations
- Provide leadership, motivation, problem solving, coaching and training
- Identify, target and maximize revenue opportunities
- Direct consistent account management activities
- Promote and present CBC/Radio-Canada to internal and external industry clients
- Monitor industry trends and developments
- Present proposals to senior clients
- Analyze operational requirements and manage the departmental budget
- Prepare revenue and market activity reports for the Leadership Team
- Manage strategic account planning, bi-weekly revenue forecasts and management reports
- Contribute to territory and business plans, including reporting, budgeting and forecasting
Requirements
- Post-secondary degree/diploma or equivalent with an emphasis on business or marketing preferred
- Five to ten years of progressive experience in the digital advertising industry
- Broadcast experience is an asset
- Extensive understanding of media sales, sales administration and marketing functions
- Excellent negotiation skills with a solid track record of success
- Extensive computer knowledge, including Microsoft Office and Google products
- Ability to translate research and market conditions into coherent sales strategies
- Ability to manage multiple deadlines and act strategically under pressure
- Robust business management and strategic marketing skills
- Ability to manage business planning and revenue forecasting
- Superior verbal and written communication skills, including presentation abilities
- Proven ability to lead and manage a team and create a learning culture
- Experience in a unionized environment is an asset
- Accuracy and attention to detail
- Ability to balance organizational and client needs using listening skills, tact and diplomacy
- Independent judgment, initiative and problem-solving ability
- Bilingual English and French is an asset
- Candidates may be subject to skills and knowledge testing
- Successful candidates must complete a mandatory criminal record check; other background checks may apply
Core Competencies
Demonstrates strong leadership in sales strategy development and account management, with a focus on maximizing revenue opportunities and fostering client relationships. Proficient in business planning, revenue forecasting, and effective communication in both English and French.
Highest-signal resume keywords
- Sales Strategy Development
- Account Management
- Revenue Forecasting
- Team Leadership
- Digital Advertising Experience