As a Loyalty Specialist at Canadian Tire Corporation in Toronto, ON, you will play a critical role in executing loyalty marketing campaigns by creating, configuring, and validating loyalty offers across multiple programs and channels. You will collaborate with cross-functional partners including Marketing, Merchandising, Digital, CRM, Analytics, and external vendors to ensure offers are launched accurately and on schedule.ResponsibilitiesCreate and configure loyalty offers within loyalty management systems according to documented business requirementsSupport the execution of personalized 1:1 member offers, targeted campaigns, promotional events, flyer offers, and ad hoc initiativesReview campaign requirements and translate offer logic into system configurationsConduct comprehensive testing and quality assurance to validate offer setup, targeting, rewards, and member experiencePerform defect identification, issue troubleshooting, and documentation of test resultsValidate audience criteria, offer mechanics, earning conditions, exclusions, and reward calculationsCoordinate with business stakeholders to resolve configuration issues and clarify requirementsSupport campaign launch readiness activities and ensure execution timelines are metMonitor offer performance during launch periods and escape issues where necessaryMaintain detailed documentation of offer configurations, testing outcomes, and operational proceduresParticipate in continuous improvement initiatives to increase operational efficiency and reduce defectsEnsure compliance with established processes, controls,



and service-level agreementsAssist with prioritization and management of multiple concurrent campaign requestsRequirementsPost-secondary education in Business, Marketing, Operations, Technology, or a related field1–3 years of experience in loyalty operations, marketing operations, campaign execution, quality assurance, e-commerce operations, or a related disciplineStrong attention to detail and commitment to accuracyExperience managing multiple priorities and working under tight deadlinesStrong analytical and problem-solving skillsExcellent written and verbal communication skillsProficiency with Microsoft Office, particularly ExcelAbility to collaborate effectively with cross-functional teamsExperience working with loyalty programs, CRM platforms, or marketing technology solutionsExperience with campaign management, offer configuration, or promotion setupKnowledge of quality assurance and testing methodologiesFamiliarity with customer segmentation and personalized marketing conceptsExperience working with vendors and external technology partnersBenefitsBroadband salary range: $64,000 to $106,000 CAD annually (typical hiring range $64,000–$85,000)Comprehensive advantages and retirement programsPerformance incentives and continuing education programsMental health benefits of $5,000 per yearCanadian Tire Profit SharingCareer growth opportunities and product discountsPost-secondary education in Business, Marketing, Operations, Technology, or a related field. 1–3 years of experience in loyalty operations, marketing operations, campaign execution, quality assurance, or e-commerce operations. Proficiency with Microsoft Office (Excel). Experience with CRM platforms, loyalty programs, or marketing technology solutions.#J-18808-Ljbffr

📌 Loyalty Specialist - C$64,000 - C$106,000 A Year (Winnipeg)
🏢 Canadian Tire Corporation
📍 Winnipeg