Canadian Tire Corporation is seeking a Specialist, Digital Operations & Display (Programmatic) to join their team in Toronto, Ontario. This role is responsible for managing end-to-end trafficking and execution of programmatic display and video campaigns.

What You'll Do

- Manage end-to-end trafficking and execution of programmatic display and video campaigns across DSPs including DV360, Google Ads, and Amazon DSP
- Build and QA campaign setups: insertion orders, line items, creatives, audiences, brand safety, viewability, frequency caps, and conversion tracking (Floodlight/Pixels)
- Own daily campaign monitoring, ensuring accurate delivery, pacing, and performance against KPIs
- Identify and troubleshoot delivery, pacing, creative, or tracking issues, escalating when necessary
- Execute in-flight optimisations (bid adjustments, budget reallocations, audience refinements, inventory/source optimisation, frequency tuning)
- Ensure proper tagging and tracking implementation, including floodlights, conversion pixels, and verification integrations (IAS, DoubleVerify)
- Partner with internal teams (Strategy, Analytics, Creative) and external vendors to ensure campaigns launch on time
- Maintain campaign documentation (media plans, trafficking sheets, naming conventions, blocking lists, creative matrices, QA checklists)
- Support reporting and insights generation, pulling data from DSPs and analytics platforms
- Contribute to testing roadmaps (audiences, inventory, creative, frequency strategies)




- Ensure adherence to best practices in brand safety, data privacy, and platform governance
- Support billing reconciliation, discrepancy investigations, and media delivery validation

Who You Are

- 2+ years of hands-on experience in programmatic or paid media execution
- Working knowledge of DV360, Google Ads, and Amazon DSP
- Solid understanding of programmatic fundamentals: RTB, audiences (1P/3P), deal types (PMP, PG), inventory types, and bidding strategies
- Solid grasp of digital KPIs and measurement (CTR, CPM, CPA, ROAS, viewability, reach/frequency, attribution)
- Experience with tracking and tagging (Floodlights, pixels, UTM parameters, conversion tracking)
- Familiarity with verification and brand safety tools (IAS, DoubleVerify, MOAT)
- Working knowledge of Google Analytics or similar analytics platforms
- Strong attention to detail with a focus on QA, accuracy, and process rigour
- Proficiency in Excel/Google Sheets (pivot tables, basic formulas)
- Effective communicator with cross-functional collaboration skills

Salary

The typical hiring range is between $44,000 and $73,000 CAD annually. The target salary range is between $50,000 and $60,000 CAD annually.

2+ years of hands-on experience in programmatic or paid media execution; working knowledge of DV360, Google Ads, and Amazon DSP; strong understanding of programmatic fundamentals including RTB, audiences, deal types, and bidding strategies; experience with tracking and tagging; proficiency in Excel/Google Sheets

#J-18808-Ljbffr

📌 Specialist, Digital Operations & Display (Programmatic) (Toronto)
🏢 Canadian Tire
📍 Toronto