4789 Yonge St, Toronto, ON M2N 0G3, Canada Job Description

Posted Thursday, August 6, 2026 at 4:00 a.m. About Us

CanadianSIM, a subsidiary of Wireless DNA Inc, helps newcomers, students, and travelers get connected prior to arrival in Canada with

eSIM and physical SIM

plans that offer strong value, competitive pricing, and reliable service. We are entering a transformation phase: Migratingour websiteto Shopify Expanding into a future mobile app experience for activation, onboarding, and customer self-serve Why This Role Exists

CanadianSIM has solid products and pricing, but our digital experience does not yet perform at the level it should. Visitors often leave before completing key actions, and we need a structured, measurable UX + CRO process toidentifywhat drives drop-offs and systematically improve conversion performance. This role exists to: uncover friction and trust gaps across the customer journey redesign high-impact flows and page experiences run experimentation and measurement cycles raise conversion performance to the standard of topeSIMcompetitors Role Summary

We are hiring a UX/UI + CRO Specialist with experience in Shopify ecommerce and conversion optimization to own the end-to-end user experience. This is a UX + performance role — you will combine design execution with analytics-driven experimentation to improve: clarity trust checkout completion Key Responsibilities

1) User Behavior Analysis & Funnel Insights

Analyze the customer journey: landing → planselection→ checkout → post-purchase onboarding Identifyfriction points, drop-off patterns, and trust barriers Translate insights into actionable recommendations and test hypotheses 2) UX Design for Shopify Ecommerce





Create and iterate designs in Figma Improve information architecture and product decision-making flows home page checkout path activation/how-it-works content Partner with developers to implement scalable Shopify-friendly components Own the CRO roadmap: prioritization, testing cadence, tracking, and reporting Plan and execute: A/B tests CTA tests landing page optimization checkout optimization Present results with clear recommendations, expected impact, and next steps 4) Trust, Clarity & Competitive UX

In theeSIMcategory, trust and clarity are often the deciding factors. You will improve: plan differentiation and comparison usability transparency in pricing, benefits, and terms credibility signals and reassurance content “howit works” guidance foreSIMactivation overall user confidence across the purchase journey 5) App Experience Foundations (Phase 2)

Support early UX groundwork for the future app experience, including flows for: activation onboarding account management troubleshooting/self-serve support renewals and add-ons Requirements

Proven experience improving conversion performance through UX changes Familiarity with Shopify ecommerce UX and constraints Strong understanding of CRO and experimentation frameworks Experience with GA4, Hotjar/Clarity, and A/B testing tools Ability to work cross-functionally andoperatewith high ownership Strong Bonus Skills

UX writing/microcopyfor trust + clarity Experience building design systems for ecommerce platforms funnel or checkout improvements CRO testing or performance-driven redesigns before/after examples with measurable outcomes (where possible) 4789 Yonge St, Toronto, ON M2N 0G3, Canada

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📌 International - UX Designer (Toronto)
🏢 Wireless DNA
📍 Toronto