- Lead the development and execution of CBC/Radio-Canada’s collaborative strategy to reach and serve newcomers and other important communities in Canada.
- Develop an understanding of the realities of newcomers to Canada.
- Build relationships, and continually liaise, with external partners (e.g. newcomer agencies, partners, organizations, other public service media).
- Explore potential opportunities through the use of market research, interviews and input from external partners and internal departments.
- Develop and implement strategies and tactics to create meaningful engagement and connection with newcomers.
- Continually evolve the strategy based on the changing needs of these communities and the partners who serve them, focusing on mutual growth.
- Monitor macro activities, trends and research related to newcomers and other important communities.
- Ensure effective tracking of daily activities and broader project progress to facilitate ad-hoc reporting and long-term planning.
- Work closely with senior leadership in Corporate Development.
- Maintain visibility on all current and past community initiatives across both CBC and Radio-Canada, ensuring institutional alignment and shared learning.
- Develop best practices that can be shared across the Corporation.
- Prepare and present relevant materials to the Corporate Development Team, Senior Executive Team, Board of Directors, and other key internal stakeholders as required.
- Act as a representative of CBC/Radio-Canada to various meetings to advance the Corporation’s public service priorities as required.
- Manage the operating budget.

Requirements

- 5–7 years of relevant experience in strategy development, relationship management, project management, marketing, and/or public service media
- Experience working with newcomers to Canada is considered a solid asset
- Relevant lived experience is highly valued and considered an asset for this role




- Full proficiency in English and French (reading, writing, and oral)
- Experience in relationship management and liaising with third parties
- Ability to translate complex information into clear, actionable plans
- Exceptional organizational, logistical, and planning skills
- Ability to organize, set agendas, manage, and lead meetings (in-person and virtual settings)
- Highly skilled in the preparation and presentation of communications and meeting materials (including information decks)
- Ability to negotiate with and present to senior leaders
- Comfortable working with quantitative and qualitative research materials
- Comfortable working with legal documents
- Comfortable working with budgets
- Understanding of the Canadian media landscape and the unique position of CBC/Radio-Canada
- High emotional intelligence and the ability to work independently and effectively across diverse components and departments

Core Competencies

Demonstrates expertise in strategy development and relationship management, with a strong focus on engaging newcomers and diverse communities. Proficient in project management, budget oversight, and effective communication with senior leadership and stakeholders.

Highest-signal resume keywords

- Strategy Development
- Relationship Management
- Project Management
- Bilingual Proficiency in English and French
- Community Engagement

ATS Optimization Keywords

Hard Skills

- Strategy Development
- Project Management
- Market Research
- Budget Management
- Quantitative Research
- Qualitative Research
- Presentation Skills
- Negotiation Skills
- Communication Preparation
- Logistical Planning

Soft Skills

- Emotional Intelligence
- Organizational Skills
- Leadership
- Collaboration
- Adaptability

Industry Keywords

- Public Service Media
- Newcomer Engagement
- Canadian Media Landscape
- Community Initiatives
- Stakeholder Engagement

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📌 Senior Advisor, Community Engagement (Toronto)
🏢 Jobtailor
📍 Toronto