Relay is a digital banking platform that gives self-made business owners the tools and know-how to be outstanding with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses. We are looking for a Director, Brand Strategy to own brand strategy and the channels that take our work to market (social, influencer, and content) plus the integrated-marketing function that keeps every campaign coordinated.

You will partner closely with our Creative Director.

Your mission is to make Relay's marketing run as one integrated system: on strategy, on time, and performing better than it ever has.

Salary: CAD 193,500-236,500 / year. Drive integrated marketing across the team. Turn competing priorities into one clear, sequenced plan so every person knows what to work on when they sit down in the morning. Success looks like campaigns shipping on schedule and no longer getting reshuffled mid-flight.

Oversee

Relay's events, social, content, and influencer channels. Build systems that increase throughput and hit targets while raising the bar on differentiated, remarkable creative. Set campaign strategy and author the creative briefs: campaign-level positioning, success criteria, and the brief that the studio executes against.

Own the brand's evidence base: customer research, competitive analysis, and brand tracking. Research and message testing are co-designed with the CD. Define category framing, competitive context, and audience definition and segmentation.

Steward brand governance as policy and assess partnership fit. Lead three managers (content and social, influencer,



integrated marketing) and about seven people total, staying close enough to the craft to jump in when a channel needs it.

Numerically fluent: you can interrogate a channel metric like influencer performance, stay skeptical, and see what a number is not telling you. Assertive and process-oriented, with a demonstrated ability to implement and enforce marketing workflows across cross-functional teams while maintaining strong working relationships. Strong brand judgment and creative sensibility, combined with the operational rigor to translate strategy into consistent execution.

Stage 1: A 45-minute Google Meet video call with a member of our Talent team Stage 2: A 60-minute Google Meet video call with the Hiring Manager Stage 3: Stage 4: A 45-minute Google Meet video call with a member of our leadership team The annual salary range for this role is $193,500 CAD to $236,500 CAD. For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $215,000 CAD. For more information on our compensation philosophy and perks and benefits, visit our Candidate Hub.

If you're someone who takes initiative, is comfortable taking risks, and seeks input when needed, you'll find the freedom here empowering. You're comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward. Relay exists to help them thrive -- and that mission has to resonate with you.

We welcome diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive. If you require accommodations at any stage of the hiring process, please reach out to your Talent Partner.

Disclaimer: For compliance reasons, all offers of employment at Relay are conditional upon a successful background check and employment verification through Certn.

📌 Director, Health Services Medical Service (Toronto)
🏢 Better Tomorrow Ventures
📍 Toronto